Ruby Warrington, Founder of The Numinous, and Sober Curious
This interview was fascinating to me as someone who became intrigued with the scientific viability of astrology prior to diving deeply into other esoteric studies of consciousness.
Personally I believe astrological natal charts can be more accurate than some of the most prevalent personality tests businesses use today like Meyers Briggs, Jungian personality tests, or DISC Profiles. I’ll spare you my thoughts on the scientific viability of a proper natal chart for now. This conversation is not about astrology.
I think it’s important to share what people like Ruby Warrington are doing in the business world.
Best known for her widely popular online magazine, The Numinous, Ruby also speaks openly about integrating mysticism into her life in the fashion industry in London in her previous book Material Girl Mystical World.
But even more impressive to me, Ruby now works with big brands like Soho House, Unilever, Buick, Lululemon and TopShop who are looking to integrate what she calls “now age” mysticism into their brands.
Mysticism, from a scientific and psychological prospective, which is how I tend to view things, is really just another form of introspection. So the work that Ruby does for brands, from a corporate standpoint, is indicative of a major shift in perception for corporations.
In this conversation we discuss Ruby’s career, her relationship to alcohol and thoughts on plant medicines and psychedelics, and her latest initiative as the creator of the Sober Curious Movement.
That’s really the deep part of this conversation – delving into the the ideas and social constructs we have built around alcohol.
Be sure to check out Ruby’s new book – available for purchase on Amazon – Sober Curious: The Blissful Sleep, Greater Focus, Limitless Presence, and Deep Connection Awaiting Us All on the Other Side of Alcohol
Founder of The Numinous
Creator of the “Sober Curious” Movement
Founder of a sober-curious event series called Club Söda
Founder of Moon Club
Topics discussed in this conversation include:
Ruby’s career journey that began in Fashion Journalism and magazines in London
Achieving her “dream job” as Features Editor at the prestigious Sunday Times Style Magazine
Finding a lack of meaning and contribution to society while working her “dream job”
Feeling boxed in by her own self-imposed glass ceiling
Exploring her passion projects on the side
Moving to New York City
How Ruby got her first book deal
Realizing there is an audience of people interested in ancient human technologies and updating them for the “Now Age”
How Ruby views herself less as an entrepreneur and more a writer
Challenges in being taken seriously as someone so openly mystical
Self-acceptance and finding a place of “woo woo and proud”
A smaller, more niche market that actually understands you can be more valuable than larger scale
A failure that Ruby is most proud of learning from
Ruby’s relationship and journey with alcohol
Questioning why alcohol is so interwoven and engrained into our culture
Creating Club Söda to help her answer these questions
Ruby’s goal with the Sober Curious Movement
Stats from AA
Inner work required alongside alcohol abstinence or sober curiosity
Treating alcohol consumption with proper consciousness – is helping you heal or making you numb?
How Ruby has created a spectrum for alcoholism or sobriety and why it’s dangerous
Correlations between productivity and sobriety
How plant medicines can fit into a sober-curious lifestyle
Fascinating studies around psychedelics and addiction
Suppressive therapies vs evocative therapies
A great question to ask yourself: Am I doing this to numb myself or am I doing this to heal myself?
Why Ruby considers herself a conscious enterprise
Ruby’s brand consulting work with James Hotels
Bringing opportunities for introspection into mainstream industries via mystical modalities
Ruby’s wellness ritual
How Ruby measures success
How Ruby sees the world evolving and how she intends to contribute to it
Valuable advice for entrepreneurs
Ruby Warrington is a British lifestyle writer and creator of The Numinous, an online magazine that updates all things “new age” for life in what she terms to Now Age. Author of Material Girl, Mystical World and Sober Curious, she is also cofounder of “sober curious” event series Club SÖDA NYC, and Moon Club, an online spiritual coaching program. She lives in Brooklyn, New York, with her husband, Simon.